Keynotes & Experts

Keynotes & Experts

Prepare to be inspired by our lineup of esteemed keynote speakers and experts.

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Professor Dr. Hamido FUJITA (Life Senior Member IEEE)
https://www.webofscience.com/wos/author/record/1136840

Executive Chairman of i-SOMET Incorporated Association, Japan https://i-somet.org/, Distinguished Professor: Iwate Prefectural University, Japan, Professor at Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia, Editor-in-Chief: Applied Intelligence (Springer), Editor-in-Chief of International Journal of Healthcare Management (Taylor & Francis), Emeritus Editor-in-Chief: Knowledge-Based Systems, Vice President of International Society of Applied Intelligence, Doctor Honoris Causa (Óbuda University, Hungary), Doctor Honoris Causa (Timisoara Technical University, Romania)

He is a Distinguished Professor at Iwate Prefectural University, Japan. He is also a contracted Professor at the Malaysia-Japan International Institute of Technology(MJIIT), Universiti Teknologi Malaysia.   He is also a Research Professor at the University of Granada (Spain), Universiti Teknologi Malaysia, and HUTECH University Vietnam; Expert Excellence Professor at the Shanghai University of Medicine & Health Sciences.  He is currently the Executive Chairman of the i-SOMET Incorporated Association Japan. He is a Highly Cited Researcher in Cross-Field for the years 2019 and 2020, 2021, and 2022 in the Computer Science field, respectively, from Clarivate Analytics. He is Editor-in-Chief of Applied Intelligence (Springer), Editor-in-Chief of Healthcare Management (Tayler&Francis), Editor-in-Chief of Knowledge-Based Systems (2010-2020), and Emeritus Editor of Knowledge-Based Systems
https://www.webofscience.com/wos/author/record/D-6249-2012

Professor Dr. Andrea Matta

Andrea Matta is Full Professor of Manufacturing and Production Systems at Department of Mechanical Engineering of Politecnico di Milano. He graduated in Industrial Engineering at Politecnico di Milano where he develops his teaching and research activities since 1998. He was Distinguished Professor at the School of Mechanical Engineering of Shanghai Jiao Tong University from 2014 to 2016 and Guest Professor between 2017-2019. He has been visiting scholar at Ecole Centrale Paris (France), University of California at Berkeley (USA), and Tongji University (China). He is member of the technical committee of MADE Competence Center. His research area includes analysis, design and management of manufacturing and health care systems. He has published 190 scientific papers on international and national journals/conference proceedings. He is Editor in Chief of Flexible Services and Manufacturing Journal since 2017, past member of editorial board of OR Spectrum journal and IEEE Robotics and Automation Letters journal. He is member of scientific committee in several international conferences. Member of the Steering Committee of PhD on Mechanical Engineering. Member of the ADA University Advisory Board. He was awarded with the Shanghai One Thousand Talent and Eastern Scholar in 2013.

Professor Dr. Mohsen A. Jafari

Mohsen A. Jafari is a professor and chair of the Department of Industrial and Systems Engineering, Rutgers School of Engineering, a principal at the Rutgers Center for Advanced Infrastructure and Transportation (CAIT) and founder of the Laboratory for Energy Smart Systems (LESS). Since 2006, Professor Jafari’s research focus has been on control and optimization of energy systems with applications in Distributed Energy Resources, smart connected buildings, Demand Side Management, and Electrical Vehicles. Jafari has also been active in research concerning transportation safety and mobility since 2005. Prior to 2005, Professor Jafari’s research focused on additive manufacturing of ceramic actuators and sensors, and intelligent manufacturing in food and pharmaceutical applications. He is one of the pioneers in architecting and building the first multi-material Solid Free Form (SFF) fabrication system with online image-based process control sponsored by the ONR-MURI program. Overall, Professor Jafari has been Principal and Co-principal Investigator to over $23M R&D funding from the US and international government agencies, and industry. Professor Jafari’s work has led to 120 refereed publications and patents. He actively collaborates with universities and national labs in the US and abroad and has advised twenty three Ph.D. theses, and nine post-doctoral and research fellows. Presently, Professor Jafari is advising an additional four Ph.D. theses and one Post-Doc. He is a member of IEEE and was recipient of the IEEE excellence award in service and research, SAP curriculum award and two Transportation safety awards. Professor Jafari has been a consultant to several fortune 500 companies, and national and international government agencies.

Professor Dr. J. George Shanthikumar

J. George Shanthikumar is Distinguished Professor of Management and the Richard E. Dauch Chair in Manufacturing and Operations at Purdue University. Previously a Chancellor’s Professor at UC Berkeley, he is internationally recognized for his contributions to operations research, stochastic modeling, simulation, and sustainable supply chain management.

Author of over 300 papers and several key books, including Stochastic Models of Manufacturing Systems, he is a Fellow of INFORMS and POMS and has served on editorial boards of top journals like Management Science and Operations Research.

His applied research has shaped real-world practices in companies like Intel, IBM, and KLA-Tencor, where his work led to patents and innovations in semiconductor manufacturing. For students, Dr. Shanthikumar’s career illustrates how rigorous academic research can create real impact in global industry.

Professor Dr. Mauro Gaggero 

Title: Control, Optimization, and Machine Learning: A Unified Approach to Industrial Problem Solving

This lecture will present examples of how control, optimization, and machine learning techniques can be successfully combined together to address different types of problems in the industrial world. The examples will range from logistics applications to robotics ones, passing through case studies related to computer science. After a brief introduction on the fundamentals of control and optimization, students will first learn how to formalize a model describing the main features of the problem at hand, and then how to apply control and optimization techniques to pursue given performance goals. Finally, some hints on the use of machine learning for performance boost will be discussed.

Mauro Gaggero is a senior researcher at the National Research Council of Italy (CNR), Institute of Marine Engineering. His research combines theoretical and applied approaches in areas such as dynamic optimization, optimal estimation, and control of partial differential equations. He also works on predictive control and optimization of logistics systems, robotic networks, IT systems, least squares methods, data-driven learning, and piecewise-affine approximation. His interdisciplinary expertise connects advanced mathematical modeling with real-world engineering applications.

Professor Dr. Enrique Herrera‑Viedma

Enrique Herrera‑Viedma is Vice‑Rector for Research and Knowledge Transfer at the University of Granada, Spain, and Full Professor of Computer Science and Artificial Intelligence. He is a founding member of the Soft Computing and Intelligent Information Systems research group, director of SECABA Lab, and affiliated with the Andalusian Institute of Data Science and Computational Intelligence (DaSCI). His academic work focuses on intelligent systems, decision-making, and AI applications in information and library science.

He is an IEEE and IFSA Fellow, a member of Academia Europaea, and Vice President for Cybernetics in the IEEE Systems, Man & Cybernetics Society. Recognized as a Highly Cited Researcher in Computer Science (2015–2022), Prof. Herrera‑Viedma combines academic excellence with institutional leadership and strong engagement in research policy, innovation, and transfer of knowledge.

Professor Dr.  Sherin Youssef

Title: Accelerating AI-driven solutions to Revolutionize Regional EcoSystem Prediction, sustainability and Blue Economy: Towards a Sustainable Net-Zero Future

The lecture will highlight the high applicability of AI in digital agriculture, urban planning, industrial process optimization, supply chains and energy systems. Particular attention has been paid to the role of AI in mitigating climate risks and contributing to ecological meteorology and ecosystem services monitoring. There is also a growing interest in the integration of AI for carbon flow assessment, environmental risk prediction, and the adaptation of agroecosystems to climate change.

Prof. Sherin Youssef is a highly accomplished academic and leader and a respected figure in computer intelligent systems and artificial intelligence. Holding a PhD from the University of Nottingham, she serves as the Head of the Computer College of Engineering and Technology at the Arab Academy for Science, Technology and Maritime Transport.Prof. Youssef has significant leadership roles, including Chair of the IEEE “Women In Engineering” Egypt Section and chairing major international conferences like ICMISI and ICaTAS. Her extensive research, with over 200 publications, applies advanced computational techniques to solve real-world problems, particularly in healthcare through innovative work in medical imaging and seizure prediction.

As the Co-Founder of the Lab of Virtual Reality and Meta Verse, she leads international research in smart systems, green technology, and IoT. A recipient of the 2023 IEEE Women in Leadership Award, she is also a dedicated advocate for women in STEM, collaborating with organizations like UNESCO to lead empowerment workshops.

Lecture on Port Virtual Lab and International Trade
This two-hour expert lecture dives into the transformative power of the Port Virtual Lab (PVL) platform in reshaping education for logistics and international trade. Covering key topics such as intermodal and multimodal transport, supply chain digitization, sustainability, and global trade operations, the session shows how advanced simulations mirror real-world port community interactions. Participants will learn how to plan, optimize, and execute complex logistics strategies, combining theory with interactive platform demonstrations that highlight the digital tools and collaborative methods shaping the future of global trade.

PVL Flash Lab
PVL Flash is an intensive three-hour gamified training session designed to immerse participants in the real-world dynamics of logistics and international trade. Through data-driven simulations, interactive challenges, and live team competitions, learners sharpen their problem-solving, teamwork, and decision-making skills. With real-time rankings and instant feedback, participants experience the pressures and opportunities of modern supply chain management, bridging the gap between classroom theory and practical application, while gaining valuable insights into sustainable and efficient commerce.

Eduard Rodés
Director, Escola Europea – Intermodal Transport (Barcelona, Genoa, Civitavecchia, Palermo)
Eduard Rodés is the Director and founder of the Escola Europea – Intermodal Transport, a leading European reference center for training in maritime and intermodal logistics. An economist with an MBA from IESE Business School, he has pioneered educational projects that merge innovation, sustainability, and experiential learning. He is the creator of groundbreaking initiatives such as the Port Virtual Lab (PVL) and has held leadership positions at the Port of Barcelona. A regular lecturer at universities across Europe and the Mediterranean, he was awarded the prestigious Mediterranean Medal by ASCAME in 2023 for his significant contributions to regional cooperation and sustainable growth.

Alessia Mastromattei
Country Manager, Escola Europea – Intermodal Transport (Civitavecchia, Palermo, Genoa)
Alessia Mastromattei serves as the Country Manager for Italy at the Escola Europea – Intermodal Transport. With a background in Oriental Languages and pursuing a Master’s in International Relations, her career is dedicated to innovating logistics education. She leads the operational strategy for the Italian offices and spearheads key European projects focused on logistics and education. A multilingual expert with a passion for experiential learning, Alessia is committed to shaping the next generation of logistics professionals by driving initiatives that integrate sustainability, digital transformation, and cross-border collaboration.

Professor Dr. Claudio R. Boër

Title: Sustainable Innovation and Innovation for Sustainability
Fundamental notions on production paradigms. History of evolution of production paradigms. Mass production, Mass customization, Sustainable production. Shift from mass production to mass customization. From push to pull market business model. Influence of mass customization on
sustainability: example of the footwear industry. The innovation cycle: from idea,to know-how, to innovation. Different kind of innovation: incremental innovation, disruptive innovation. Examples of successful innovation: the watch industry in Switzerland. Open Innovation versus Closed Innovation. How AI can help to determine where the waste can be reduced

Over 20 years in Swiss industry and 20 years in academia and advisory roles for Swiss government agencies. Fellow Emeritus of CIRP and expert in manufacturing engineering, focusing on computer-integrated and sustainable manufacturing. Promotes energy-efficient production models, shifting from mass production to mass customization, and develops methods for local Energy Communities to reduce waste. Led cooperation projects with the EU, China, and Switzerland, including China’s 863 Project at Tsinghua University. Distinguished Professor at Huazhong University of Science and Technology, and visiting professor at SCUT, GDUT, and STHIT. Served 17 years as Innosuisse expert. Former Consul and Senior Consultant at swissnex China in Shanghai. Appointed Economic Advisor and Silver Age Talent by Guangdong Province. Former Vice-President of SUPSI and Distinguished Research Fellow at Shenzhen Polytechnic University. Consultant on energy saving and author of 5 books and over 200 scientific papers.

Prof. Dr. Dr. habil. Dmitry Ivanov

Titile: No risk, no fun? Resilience, digital twins, AI and stress testing in supply chains

Building on 20 years of research and practical projects in resilience and simulation, this talk shows that supply chain networks need a fundamental re-thinking toward resilience, viability, and digital twins. We depart from the most recent systemic shock to supply chains – the tariff crisis – and offer arguments and implementation recommendations for adaptability and viability when designing future supply chains at times of unpredictability and deep uncertainty. We discuss industry examples and conceptual frameworks to design structurally reconfigurable and functionally adaptable networks. The discussion will then turn to highlight the role of intelligent digital twins and human-AI collaboration in building adaptability, viable supply chains, and resilience stress testing simulations. We will show some industry examples of designing digital twins and using them for resilience simulations. Finally, we will look at biological systems and their adaptation principles – what we can learn from them, and what will not be applicable to supply chains.

Prof. Dr. Dr. habil. Dmitry Ivanov is Professor of Supply Chain and Operations Management, and director of the Digital-AI Supply Chain Lab at the Berlin School of Economics and Law. His research spans supply chain resilience and digital supply chain twins. He has made influential contributions, particularly exploring structural dynamics and cyber-physical interfaces in supply chains. Author of the Viable Supply Chain Model and founder of the ripple effect and viability research in supply chains. Recipient of several research excellence awards. His research record counts around 480 publications, with more than 180 papers in prestigious academic journals and the leading books “Global Supply Chain and Operations Management” (four editions), “Introduction to Supply Chain Resilience” (two editions), “Introduction to Supply Chain Analytics”, “Introduction to Operations and Supply Chain Simulation with AnyLogic”, „Structural Dynamics and Resilience in Supply Chain Risk Management“, “Scheduling in Industry 4.0 and Cloud Manufacturing”, “Digital Supply Chain” and „Handbook of Ripple Effects in the Supply Chain“. He delivered invited plenary, keynote, panel and guest talks at the conferences of INFORMS, IFPR, IFIP, IFAC, IEEE, DSI and POM, and over 40 universities worldwide. He has been Chairman, IPC Chair, and Advisory Board member for over 80 international conferences in supply chain and operations management, industrial engineering, control and information sciences. Principal investigator in several projects about digital supply chain twins and resilience funded by EU Horizon and DFG. Several Awards for Best Papers (IJPR, IISE Transactions, Omega), Clarivate Highly Cited Researcher Awards. Ranked #1 worldwide in Supply Chain by ScholarGPS and #1 in Operations Research by Standford/Elsevier ranking. Ranked #1 in German-Austrian-Switzerland Ranking of Top Scientists in Business and Management area. Chair of IFAC CC 5 “Cyber-Physical Manufacturing Systems”, Editor-in-Chief of International Journal of Integrated Supply Management, Editor Annals of Operations Research, Associate Editor of IJPR, ITOR and IJSS, guest editor and Editorial Board member in over 20 leading international journals including IISE Transactions, OMEGA, and IJPE, to name a few

Professor Dr. José Ramón Trillo Vílchez

Title: AI-Powered Crowdfunding: How Artificial Intelligence is Revolutionizing Fundraising
Crowdfunding is no longer just about good ideas—it’s about smart decisions, precise targeting, and data-driven storytelling. In this two-hour lecture, we will uncover how Artificial Intelligence is reshaping the way campaigns attract backers, set goals, and deliver results. From predicting funding success to crafting persuasive messages tailored to specific audiences, AI is empowering creators to work smarter and reach further. Real-world examples will show how machine learning, sentiment analysis, and predictive models are helping campaigns stand out in a crowded market. We will also address the ethical and privacy challenges that come with these technologies, offering a glimpse into the future of fundraising where human creativity and AI innovation go hand in hand.

Dr. José Ramón Trillo Vílchez is Assistant Professor at the University of Zaragoza and holds a PhD in ICT from the University of Granada. With a multidisciplinary background in mathematics, computer engineering, and cybersecurity, his research focuses on group decision-making, fuzzy logic, artificial intelligence, and sentiment analysis. He has authored over 70 scientific publications and participated in numerous international research projects. His work has earned him several awards, including Best Paper at IEA/AIE 2022 and ITQM 2023, and recognition for innovation in applying AI to social and educational challenges.

Section: Causal models and Futures Studies for Social Strategic Foresight

This module introduces doctoral students to the combined use of causal models and futures studies as tools for strategic foresight in the social sciences. By bridging quantitative approaches to causal inference with forward-looking perspectives, the course encourages participants to connect methodological rigor with anticipatory thinking. The program integrates lectures, seminars, business games, and hands-on sessions, allowing students to strengthen both their analytical and reflective skills. Special attention is given to how causal modeling and scenario-based methods can be applied to understand and govern processes of social and technological change. The aim is to provide young researchers with a conceptual and practical toolkit to explore complexity, evaluate alternative trajectories, and support informed decision-making. Additionally, students will have the opportunity to apply theory to real-world cases, working in teams to develop practical and innovative solutions. Designed as an interdisciplinary learning experience, the module enhances doctoral training by fostering the ability to link empirical evidence with long-term strategic visions.

Professor Dr. Simone Di Zio

Lecture: Introduction to Futures Studies
Seminar: Futures for Technological Change

These lessons develop a forward-looking lens to complement causal and modelling work. Participants learn how to craft scenario logics under deep uncertainty (STEEP lenses, morphological analysis, cross-impact thinking), and how to integrate expert judgment (Delphi variants, including spatial/real-time adaptations) with empirical evidence. The focus is on building boundary objects – scenario narratives, early-warning indicators, and decision signposts – that engineers, managers, and policymakers can jointly use. Case sketches illustrate the translation from foresight artefacts to governance and investment choices, including ethics-by-design and alignment with the EU AI Act.

Simone Di Zio is a Full Professor of Social Statistics at “G. D’Annunzio” University, Chieti-Pescara. His research significantly advances the field of Futures Studies, particularly through the development and application of innovative quantitative methods for scenario building and opinion convergence. He is recognized for pioneering spatial adaptations of classical foresight techniques, including the Spatial Delphi, Real-Time Spatial Delphi, and Spatial Shang, which integrate georeferenced data for enhanced territorial analysis.
Professor Di Zio’s work also leverages Geographic Information Systems (GIS) for Spatial Decision Support Systems and incorporates advanced statistical methodologies such as robust ranking, fuzzy clustering, and Artificial Intelligence models, including Generative Adversarial Networks (GANs), to refine Delphi-based scenarios and overcome inconsistencies in group decision-making processes like the Analytic Hierarchy Process (AHP). He is the founding coordinator of FutureSIS, the Italian Statistical Society’s group dedicated to Statistical Methodologies for Futures Studies and Strategic Foresight, and serves as Co-Chair for the Italian Nodes of The Millennium Project and Foresight Europe Network. His expertise also extends to teaching “Futures Studies and Statistics” at master and PhD levels.

Professor Dr. Enrico di Bella

Seminar: Anticipating Change: Causal Thinking & Strategic Foresight
Lesson: Introduction to Causal Inference
Seminar: Regression Models Recap

These lessons equip participants with a practice-oriented grammar for causal reasoning in complex social systems. We revisit regression as an inferential workhorse to clarify what it can—and cannot—identify, then build upward to potential outcomes, DAG-based identification, common pitfalls (confounding, selection, collider bias), and robustness/validation strategies. Examples are drawn from policy evaluation, regulation of emerging technologies, and organisational change. The focus is on translating institutional questions into tractable designs (experiments, quasi-experiments, observational studies) and on reading model outputs as decision inputs rather than mere statistics. Engineers and data scientists benefit from the policy framing and identification logic; social scientists sharpen assumptions and diagnostics to interface effectively with technical teams.

Enrico di Bella is Full Professor of Social Statistics at the Department of Political and International Sciences the University of Genoa. He earned a degree in Economics and Business from the University of Genoa (2002) and a PhD in Applied Statistics to Economic and Social Sciences from the University of Padua (2006). His research develops statistical models to understand socio-economic phenomena, with a focus on gender-equality metrics, pathological gambling disorders, sustainable tourism, and the evaluation of public policies within data-driven policy-making frameworks. His recent work also explores the use of artificial intelligence—particularly large language models—to support processes in public administration. He has authored numerous scientific publications, helps organize international conferences, and collaborates with public institutions on statistical analyses and policy evaluations.

Professor Dr. Leonardo Salvatore Alaimo
Lesson: Introduction to PLS-PM modeling
Hands-on Lab: Regression and PLS-PM modeling in R

Socio-technical transitions hinge on constructs – readiness, trust, resilience, adoption – that are not directly observed. This module introduces Partial Least Squares Path Modeling as a pragmatic framework to couple measurement (outer model: reflective vs. formative indicators, reliability/validity, HTMT) with structural relations (inner model: paths, mediation, moderation). Emphasis is placed on research design and reporting standards suitable for policy and management audiences. In the R lab, participants specify, estimate, and validate a full PLS-PM using open datasets; they perform bootstrapping, assess model quality, and produce publication-grade tables/figures. Attention is given to how such models interoperate with engineering artefacts and to how latent scores can feed scenario work and decision dashboards.

Leonardo Salvatore Alaimo is a Research Fellow in Social Statistics at the Department of Statistics at Sapienza University of Rome. He completed his Ph.D. in Social Statistics in 2020 at Sapienza, where he cultivated a strong interest in advanced quantitative methods and the measurement of complex social phenomena, including well-being, sustainability, and the synthesis of multidimensional statistical indicator systems. Throughout his career, L.S. Alaimo has participated in numerous international conferences and published extensively in international peer-reviewed journals, working as editor in prestigious international journals. His research is primarily focused on methodological innovation for representing and analyzing societal dynamics. He devotes particular attention to the development and application of multilevel models, composite indicators, and sophisticated multivariate techniques. His work has helped advance the understanding of how to synthesize and analyze complex data in domains such as sustainability and quality of life.

Title: Smart Ports of the Future: AI-Driven Resilience, Sustainability, and Climate-Ready Operations

Professor Dr. Akram Soliman Elselmy is Dean of the College of Engineering and Technology and Professor of Coastal Engineering and Port Planning at the Arab Academy for Science, Technology & Maritime Transport (AASTMT). He is a consultant engineer specializing in harbor planning, navigation, and shore protection. Prof. Elselmy holds a Ph.D. in Civil Engineering from the University of Nottingham (UK) and an M.Sc. from the University of Alexandria. He is a Fulbright Scholar and has conducted research at Texas A&M University. As founding chair of the annual MARLOG conference since 2011 and an active member of international maritime and infrastructure organizations such as IAPH, IAMU, and PIANC, he has contributed extensively to coastal engineering research and port development worldwide.

Professor Dr Sreejith Balasubramanian FHEA

Title: Cognitive Twins in Action: Harnessing AI and Omniverse-Powered Digital Twins to Transform SMEs in the Manufacturing Sector.
This seminar explores how Small and Medium-sized Enterprises (SMEs) can leverage AI-powered digital twins to overcome key industry challenges like fragmented data and inefficient resource allocation.Discover how Cognitive Twins—hyper-intelligent virtual models that learn, reason, and adapt—are reshaping the manufacturing landscape. We will delve into how platforms like NVIDIA Omniverse, OpenUSD, and Generative AI are making this advanced technology accessible and affordable. Join this session to understand the evolution from basic digital models to intelligent twins and learn how AI enables predictive, adaptive, and scalable production solutions. You will see practical examples of how SMEs can design, simulate, and optimize production lines without costly physical prototypes, and uncover applications extending beyond the factory floor into logistics, smart cities, construction, and real estate.Gain both conceptual and practical knowledge to leverage these transformative technologies for long-term growth and a competitive edge in the global market.

Dr. Sreejith Balasubramanian is the Associate Professor and Head of the Centre for Supply Chain Excellence at Middlesex University, Dubai, where he also serves as Chair of the Office of Research. With a PhD from Middlesex University Business School in London, his expertise spans supply chain management, disruptive technologies, sustainability, and knowledge management. Dr. Balasubramanian has consulted for prominent organizations like Bridgestone and the Abu Dhabi Chamber of Commerce and has secured project funding from international bodies, including the UN and the International Organization for Migration. He has authored over 50 publications in leading academic journals. Before his academic career, he gained significant industry experience in the telecom sector as a senior IT project consultant and manager.

Professor Dr. Shawn Mathew

Title: “AI-Driven Public Policy: Harnessing Emerging Technologies for Governance and Social Good”

Professor Dr. Shawn Mathew’s lecture explores the transformative impact of Artificial Intelligence (AI) and emerging technologies on public policy and governance. The talk highlights how these innovations facilitate data-driven decision-making, which can enhance the efficiency, transparency, and inclusivity of governmental systems.

Key applications discussed include the use of predictive analytics, real-time monitoring, and decision support systems to reshape policy and public administration globally. Practical examples range from AI-powered urban management systems that optimize traffic flow and resource allocation to public health platforms that use real-time data to manage pandemics. The lecture also touches on AI’s role in disaster response, fraud detection, and increasing citizen engagement.However, the presentation also addresses the significant challenges that accompany these advancements, such as algorithmic bias, privacy issues, and infrastructural limitations. It underscores the importance of establishing robust regulatory frameworks, like the European Union’s AI Act, to balance technological innovation with ethical considerations. The lecture concludes by emphasizing the need to align technological progress with ethical principles to foster sustainable development and equitable governance, ultimately creating more inclusive and adaptive systems for the 21st century.

Professor Dr. Shawn Mathew is a Senior Lecturer in Marketing at Middlesex University Dubai. He holds a Doctorate in Marketing from the prestigious Indian Institute of Management Ahmedabad (IIMA) and a B.Tech. in Computer Science and Engineering from Mahatma Gandhi University, India. Dr. Mathew has a diverse background that spans both academia and the corporate world. Prior to his current role, he held several key academic positions, including Chairperson of the PGDM Dual Country Program and Chairperson of the Marketing Area at IMT Dubai. He has also served as a faculty member at IMT Ghaziabad and the Indian Institute of Management Jammu. His expertise is sought after, as evidenced by his visiting faculty roles at several renowned institutions, including IIM Kozhikode, IIM Amritsar, IIM Ranchi, and IIM Shillong. Before his academic career, Dr. Mathew gained valuable industry experience with multinational corporations such as Cognizant Technology Solutions (CTS) and the A.P. Moller – Maersk Group.[1] He is an active member of The Global Association of Applied Behavioural Scientists (GAABS) and the Society for Judgment and Decision Making (SJDM). His numerous accolades include being an American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium Fellow (2011), an AIM – AMA Sheth Foundation Doctoral Consortium Fellow (2014), and a semi-finalist for the Pareto Fellowship at the University of Oxford’s Centre for Effective Altruism in 2016.

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